In 2018, Ms. Sielemann started at GROHE Ltd. as General Manager UK with the goal of exceeding market performance in terms of market share, sales and profit. GROHE is the world’s leading brand for kitchen faucets and complete bathroom solutions. With the move to GROHE Headquarters Germany, she was responsible for the project business in Central Europe with a focus on transformation of this segment and the development of growth strategies.
Prior to that, Ina had 15 years of experience at SCHÜCO, a service and technology leader for system solutions in aluminum, steel and plastic for windows, doors and façades. Here, too, she was responsible for stabilizing the customer base, increasing customer satisfaction and thus significantly boosting sales.
Lighting industry is not unfamiliar territory for Ms. Sielemann as the business is essentially about pursuing the same universal values such as technology, quality, design and sustainability with future growth. LED Linear has established and clearly positioned itself in the lighting industry as the brand for linear light. Over the past 15 years, the company has set milestones in the lighting industry through continued innovation and Ina Sielemann can now build on this foundation. Her extensive experience in sales and marketing will play a crucial role in further expanding the strong brand portfolio and business development.
Ina is looking forward to the international task as an intercultural networker with a focus on the successful implementation of the defined strategy. Her strategy is based on these pillars: Deeper understanding and structuring of markets through market intelligence, driving growth with existing products and partners as well as deriving new growth opportunities with them and finally introducing new value-added products to the market according to a structured plan.
Being part of the Fagerhult Group offers great advantages in this respect and makes it easier to use global competence partners and to enable the highly competitive project business to be even more strategic in terms of cross-selling.
“With her experience from companies serving the specifier community as well as her international assignments, I am convinced that Ina will be a great addition to LED Linear. She has a strong customer-centric focus and a proven track record of developing teams and leading strategic initiatives.”
–Bodil Sonesson, CEO of the Fagerhult Group
About LED Linear:
In 2006, LED Linear was founded with a vision to become the leading manufacturer of innovative linear lighting solutions. Through excellence in products, processes and application management, the company has become the global brand in the linear lighting segment. Light as a linear lighting fixture, light as a modular construction kit and light “infinite”: infinitely configurable and usable. With this founding idea, LED Linear has been convincing since day one, and all “made in Germany”. The young company developed rapidly and today employs over 150 people worldwide. The luminaires are sold around the globe via a dense network of partners and distributors. Projects include facades, hotels and restaurants, office buildings, schools, industrial halls, shops and malls, private homes and ships. At all the important trade fairs around the world, lighting designers and architects experience the product diversity and high quality that have won multiple design awards. Over the past 15 years, production and portfolio have grown and so have the application possibilities of the diverse lighting solutions. LED Linear – a brand of light, design and passion!
About Fagerhult Holding:
Founded by Bertil Svensson in 1945, Fagerhult was initially a factory with 6 employees in a small community in the province of Västergötland. Today, Fagerhult is a group that employs 4,200 people in 28 countries. 13 brands develop and produce advanced lighting solutions for professional indoor and outdoor environments. Fagerhult works closely with researchers from leading universities and is constantly pushing the boundaries of what lighting can do. Although much has changed over the years, one thing has remained the same – the belief that better light leads to a better life. Over the years, the group has grown into a large family of brands. Each brand has been strategically acquired to further expand the product offering and geographical presence. Now there are 13 brands in the group, all with their own tradition and identity.
___
© 2021 LED professional / Luger Research e.U.
