Amazon to Join Zigbee Alliance Board of Directors — LED professional


“Customers tell us they want smart home experiences that are simple to setup, easy to control, and add convenience to the tasks they do every day,” said Christian Taubman, Director, Alexa Smart Home at Amazon. “Voice control with Alexa is helping remove the complexity of smart home, and there are even more ways we can help customers by ensuring their smart devices connect and work together seamlessly. We look forward to working with the Zigbee Alliance and its members to contribute to open standards for device interoperability that benefit our mutual customers.”

Smart Home Satisfaction:

Moving beyond its infancy, the smart home is taking hold and consumers are embracing IoT products as they continue to become easier to use. Manufacturers and standards organizations are bridging differences and breaking down barriers for the good of the entire industry. With voice services like Amazon Alexa and products such as the Amazon Echo family — which serves as the ‘brain’ or hub of choice in smart homes across the world — consumers can intuitively connect lights, locks, sensors, and more to broaden the conveniences around them.

“As an industry, we need to move quickly to help consumers add new devices effortlessly, and ensure they are getting a great experience in the Internet of Things,” said Tobin Richardson, President and CEO, Zigbee Alliance. “We’re proud to be attracting the best tech companies on the planet, and Amazon joins an impressive lineup of other industry leaders and innovators on the Board who work with the Zigbee Alliance’s open standards and community to deliver real value in the IoT.”

Hubs & Ecosystems Unite:

Finding a common vision and mature, interoperable solutions within the Zigbee Alliance family of technologies, leading service providers and device manufacturers – such as Amazon, Comcast, Huawei, IKEA, Legrand, Schneider Electric, Signify (formerly Philips Lighting), Somfy, and Samsung SmartThings – have chosen to design and introduce devices based on the Zigbee Alliance’s wireless standards. In doing so, these companies offer consumers greater choice in building simpler, consistent, and reliable experiences. For instance, Amazon devices including the Echo Plus and new Echo Show feature a built-in smart home hub that easily connects to Zigbee-based light bulbs, door locks, sensors, and more. Now, customers can benefit from Frustration Free Setup and quickly connect new Zigbee products by simply saying “Alexa, discover my devices.”

“Pairing Amazon’s Alexa-based technology with the Zigbee Alliance’s prominent wireless standards makes a lot of sense for not only manufacturers looking to partake in the smart home, smart building, and connected city categories but more importantly for the consumers that must embrace and champion connected technology for it to grow by contributing value to our everyday lives,” said Mareca Hatler, Principal Analyst at ON World. “Our research projects Zigbee technology will ship in 85% of the 4.5 billion 802.15.4 units predicted to hit the market in 2023, and with Amazon as a Board contributor in the Alliance, it’s clear the market-movers are really pulling together and operating on a global level to steer everyone forward.”

For information about the Zigbee Alliance, its Board of Directors, general membership, and benefits of being Zigbee Certified, visit www.zigbee.org

About the Zigbee Alliance:

The Zigbee Alliance is the foundation and future of the Internet of Things. Established in 2002, our wide-ranging global membership collaborates to create and evolve universal open standards for the products transforming the way we live, work, and play. With our members’ deep and diverse expertise, robust certification programs, and a full suite of open IoT solutions, we are leading the movement toward a more intuitive, imaginative, and useful world. The Zigbee Alliance board of directors is comprised of executives from Amazon, Comcast, Huawei, The Kroger Co., Landis+Gyr, LEEDARSON, Legrand Group, MMB Networks, NXP Semiconductors, Schneider Electric, Signify (formerly Philips Lighting), Silicon Labs, SmartThings, Somfy, Texas Instruments, and Wulian. – www.zigbee.org



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